Salesforce Products Used
Sales Cloud
Salesforce Integrations
Sales Cloud
Founded in 2013, Swift Loans is an Australian company that provides an online platform for availing payday loans. The online application process is fast, easy, and completely secure.
The loans offered by Swift Loans range from $200 to $2,000 for a repayment period of 2 months to 4 months. The applicant can apply for the loan online along with providing the relevant documents. Verification includes recent 90 days of bank transaction history. Once approved, the company plans to disburse the loan within an hour.
The loan industry has become very competitive with many players competing in this space. Moreover, companies that operate ‘buy now, pay later’ (BNPL) (which allows customers to divide up the cost of purchases into installments, typically without facing interest or payment fees) are giving tough competition. Swift Loans started giving pay day loans to counter the pressure and wants to opt for paperless processing for personal loans.
In terms of delivering fast work, I really count for this team. They converted my Idea as per my choice, exactly the same market currently need. Absolutely fine services, which makes me happy. Great consultant, a good listener and prompt result.
Designed and created a portal for existing customers of Swift Loans to help them manage loans – loan application, loan monitoring, uploading documents, logging a case etc.Set up default checks to ensure loan application of these customers is always routed to Credit Sense, details are never sold on the open market, amongst othersIntegrated with Credit Sense to capture the loan applicants’ recent 90 days bank statementConfigured the system to select between these options based on market trends and movements.Developed an automation to determine the type of leads that undergo the Credit Sense process – to ensure that any leads with clear disqualifications are filtered out during the initial assessment stages – leading to significant savings in terms of both time and costs.Engineered and meticulously refined a lead sharing system with Lead Market, streamlining the process of offering leads for sale in the open market.Crafted a versatile and scalable framework to accommodate future growth in lead sharing requirements, ensuring seamless expansion.Integrated Salesforce with GreenID to verify identities against reliable, trustworthy, government and independent data sources in real-time, by sharing basic data.Helped firm save money by avoiding the need to store customer data; the data once shared and used can always be accessed from GreenID.Helped in easy identification of loan applicants and avoided upload of several documents.Integrated with Dun & Bradstreet for Credit bureau checks to help determine the reliability and financial stability of the applicant.Enabled Swift Loans to automatically generate the credit rating from Salesforce itself thereby saving both time and effort during future transactions.Configured Email & SMS (using Twilio) marketing automations to reach out to customers and also for retargeting them.Implemented closed loop marketing by setting up a flexible and integrated inbound email support for a stress-free customer experience.Employed targeted marketing towards reliable customers who have consistently met their loan obligations; strategy involves reaching out to these customers at intervals of 45, 90, 180, or 270 days following their successful loan repayment and presenting them with enticing offers such as reduced interest rates and waived processing fees.Created a process that applicants can use to apply directly by sending personalized prefilled page to existing customers with a pre-approved loan offer.Setup criteria such as credit score, employment type, home status, age, last loan status, average monthly bank balance, amongst others to help identify good customers.Integration with Google Ads to measure the revenue of the marketing campaigns.Created a faster & mobile friendly new version of loan application form.Responsive layouts using Lightning web component that could scale elegantly across screen sizes.Used LWC's data binding capabilities to capture and validate user inputs in real-time.Added validation features to ensure accurate and complete information is provided by the applicants.In response to the high cost of Salesforce storage, the company sought an economical strategy for data (records) and file (photos, etc.) offloading.Created a software solution using Python that facilitated seamless interaction with Salesforce. This allowed data extraction from Salesforce and subsequent storage on a local PC or alternate cloud server..Implemented robust indexing mechanisms for effortless retrieval of data as required, catering to needs like audits, compliance, and legal checks.Established an automated data maintenance system, responsible for periodic cleaning. For instance, data such as SMS and emails older than 3 years were systematically purged from the server. This process could be executed at will, as needed.Set up integration with variety of lead partners to sell leads to them.Designed an innovative Sequential Selling Algorithm to help the firm automate the process of lead sharing and selling to partners who accept the most leads and offer best rates per lead.Inbuilt checks/ validations in place based on CIBIL score, employment type (part time or full time), age, profession, etc. of the customer to determine which lender might be more willing to accept the lead, if shared.System automatically attempts to sell to the next partner if the first one rejects.Added features to make it easy for Swift loans to
Define/ modify the priority sequence Skip/ remove a partner temporarily or permanentlyDecide if a partner needs Bankstats or notOnce a partner accepts the lead – the lead is directed to a pre-filled form in real time – the URL pointing to the pre-filled form provided by the partner in the selling API transaction.
Resulted in a frictionless consent-driven customer experience with credit assessment and identity verification.Use of Salesforce LWC resulted in productivity improvement and seamless viewing of complex data.Less documents required and real time action on information, resulted in smooth onboarding.Team collaboration and communication enhanced with access to real-time information.
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