Enabling MoneySpot to run End-to-End Loan Management in multiple countries (USA - Australia - South Africa) with Salesforce
MoneySpot improves its loan origination, loan processing and payment workflows, and delivers a digital-first service to its customers to boost customer satisfaction and for faster service rollouts.
Salesforce Products Used
  • Sales Cloud Sales Cloud
  • Sales Cloud Marketing Cloud
Salesforce Integrations
  • checkout with Salesforce
  • IntegraPay with Salesforce
  • Bpoint with Salesforce
  • Paypal with Salesforce
  • Peach Payment with Salesforce
  • GreenId with Salesforce
  • Peach Payment with Salesforce
  • Zepto with Salesforce
  • Twilio with Salesforce
  • DataX with Salesforce
  • solutions with Salesforce
Money Spot

MoneySpot provides simple solutions for customers’ short-term borrowing requirements. The loan technology company started its operation in 2015 and is headquartered in Australia.

Sometimes called personal loans, the loans are designed to help customers over a difficult patch up to a 20-week period. The company is 100% online. It processes applications 24/7, regulated by ASIC and are members of the Australian Financial Complaints Authority service.

Background

MoneySpot was struggling to deliver customer-centric and personalized experiences to its prospective borrowers, innovate the management of prospecting and origination of leads, and uncover opportunities to generate maximum profit. The company needed a robust, user-friendly, and scalable solution to help it expand across multiple geographies with minimum effort and investment, and did realize that automation was the key to achieve this.

In terms of delivering fast work, I really count for this team. They converted my Idea as per my choice, exactly the same market currently need. Absolutely fine services, which makes me happy. Great consultant, a good listener and prompt result.

David Spessot
David Spessot
CEO
Our Solution
End to End Loan Management

The team developed a system leveraging the Salesforce platform to connect loan officers, loan processors, service representatives & back-office employees to their relevant loan activities. The software encompasses a comprehensive range of features that cater to every facet of the lending landscape, ensuring MoneySpot can handle all use cases seamlessly.

  • bulletDesigned a complex system that drives a lead buying-duplicate checking system, that lets Moneyspot buy leads from all major aggregators and keeps them in active market, in addition to provision for manual entry of leads
  • bulletDefining loans rule book, credit verifications and tracking end-to-end information on borrowers, to facilitate low risk digital lending
  • bulletIntegrated with Plaid for efficient assessment of loan applications.
  • bulletIntegrated Salesforce with Credit Scoring applications for credit rating of the applicants.
  • bulletDesigned a custom solution for loan application document upload and verification
  • bulletDesigned an automatic decision-making algorithm that auto approves or declines a loan application thus reducing the time for manual assessment.
  • bulletHelped develop the calculations, contracts and payment schedules presented to the customer taking into considerations the geography served.
Expansion of business from Australia to multiple states of USA and in South Africa

Countries world over have different rules and regulations that govern the lending industry. Moreover, the customers also have different requirements and purposes to cater to with their loan money.

  • bulletExpanded business into US & South Africa
  • bulletArchitected the loan application to evolve alongside the business using enhanced coding. Utilizing one Salesforce Org, handled lending business in multiple countries & US states.
  • bulletHandled Lending Lifecycle management, and varied requirements about loan format and payment terms in various countries with personalized portals and frugal development.
  • bulletDevised a scalable solution which can be replicated easily in case of expansion in new countries or new states in USA.
Android and iOS app

Countries world over have different rules and regulations that govern the lending industry. Moreover, the customers also have different requirements and purposes to cater to with their loan money.

  • bulletExpanded business into US & South Africa
  • bulletArchitected the loan application to evolve alongside the business using enhanced coding. Utilizing one Salesforce Org, handled lending business in multiple countries & US states.
  • bulletHandled Lending Lifecycle management, and varied requirements about loan format and payment terms in various countries with personalized portals and frugal development.
  • bulletDevised a scalable solution which can be replicated easily in case of expansion in new countries or new states in USA.
Effective customer outreach to maintain a continuum of experience
  • bulletTransactional emails and SMS
    • bulletExpanded business into US & South Africa
    • bulletArchitected the loan application to evolve alongside the business using enhanced coding. Utilizing one Salesforce Org, handled lending business in multiple countries & US states
    • bulletHandled Lending Lifecycle management, and varied requirements about loan format and payment terms in various countries with personalized portals and frugal development
    • bulletDevised a scalable solution which can be replicated easily in case of expansion in new countries or new states in USA
  • bullet Enabled meaningful communication flow during the active lifespan of loan using engagement emails and SMS
    • bulletUsing aggregated borrower and lead data from Salesforce, setup direct communication campaigns on special occasions and triggered events
    • bulletIntegrated Amazon with SMS marketing to send an Amazon gift card linked to a trigger event
    • bulletSetup workflows to keep customers aware of events/ opportunities such as future payments or upcoming festival offers
  • bulletUsing aggregated borrower and lead data from Salesforce, setup direct communication campaigns on special occasions and triggered events.
  • bulletIntegrated Amazon with SMS marketing to send an Amazon gift card linked to a trigger event.
  • bulletSetup workflows to keep customers aware of events/ opportunities such as future payments or upcoming festival offers
Legal & Compliance Aspects

Countries world over have different rules and regulations that govern the lending industry. Moreover, the customers also have different requirements and purposes to cater to with their loan money.

  • bulletDiligently helped MoneySpot adhere to legal regulations, in cases involving technical aspects, across the various geographies in which it is expanding.
  • bulletHelped extraction of data from firms like DataX (owned by Equifax) and FLADPP (Florida Deferred Presentment Transaction System) which hold a comprehensive database about consumer payment history on payday and instalment loans, and deferred presentment transactions using data from similar lenders.
  • bulletEmployed credit bureau checks by Experian to ensure compliance with affordable lending practices and minimize loan default rates.
  • bulletAutomated decision assessment for loan approvals to help prevent bad loans and reduce lending risks.
Payment

Each country has different payment mechanisms. There are country-specific gateways for disbursals and collections.

  • bulletIntegrated with payment gateways such as Checkout amongst many others in Australia, USA and South Africa to help disburse loans and get back EMI payments – all on Salesforce platform.
  • bulletCreated convertors to convert ACH files to NACHA and reverse to help the payment systems and the banks interpret the incoming files and process them for direct debits and for accepting payments in real time.
  • bulletSystem catered to geographical differences with respect to payment mechanisms.
  • bulletTo cater to the increment in payment transactions, reporting was enhanced to help account department tally their ledgers.
ID verification

Companies like GreenID help keep the necessary loan files complete in case of audits & help sell loans to debt management companies..

  • bulletHelped provide ID verification during onboarding to meet Know Your Customer (KYC) rules under the existing regulation.
  • bulletIntegrated Salesforce with GreenID to verify identities against reliable, trustworthy, government and independent data sources in real-time.
Outcome
  • tickSmooth transitioning from lead to application and underwriting, amongst other finance transitions.
  • tickProject delivered in an agile way in gradual iterations across individual communication channels.
  • tickClear unified customer journeys made the entire communication process clearer and less likely to overwhelm the customer.
  • tickHelped Moneyspot comply with affordable and fair lending rules.
  • tickSignificantly enabled the lender to fast forward traditional ID verification procedures, securely.
  • tickSubstantial cost saving due to presence of all data and processes silos on Salesforce.
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