Facilitating OZ Cash Loans’ underwriting & disbursal of Personal Loans with Salesforce
Oz Cash Loans pursues paperless processing to staying agile and relevant in a dynamic financial market.
Salesforce Products Used
  • Sales Cloud Sales Cloud
Salesforce Integrations
  • credit sanse with Salesforce
  • dun & bradstreet with Salesforce
  • Green Id with Salesforce
  • Lead Market with Salesforce
Oz Cash Loans

Oz Cash Loans is an Australian company that offers a great range of loans with Medium Amount Loans of $2,100 to $3,500. The company also puts customers in touch with other direct lenders that can provide loans of up to $50,000 and up to $250,000 for small business loans.

Background

The company was using Salesforce Classic. This version’s layout had excessive data to display, and such overloaded pages hampered their effective usage. Moreover, complex & critical financial business processes made Salesforce Classic interface insufficient for effective usage.

There was also a need for early-stage application vetting to facilitate credible underwriting checks and help capture potential non-performing accounts early in the stage.

In terms of delivering fast work, I really count for this team. They converted my Idea as per my choice, exactly the same market currently need. Absolutely fine services, which makes me happy. Great consultant, a good listener and prompt result.

David Spessot
David Spessot
CEO
Our Solution
Lead Management
  • bulletStreamlined data aggregation in Salesforce through automation, expediting the process.
  • bulletImplemented automatic detection mechanisms to identify discrepancies like data duplication or missing information, enhancing data accuracy and reliability.
  • bulletDeconstructed lengthy business processes into smaller, more digestible segments, enhancing manageability and efficiency.
  • bulletCrafted an interface that facilitates smooth information flow across the organization, promoting seamless communication and collaboration.
Lead Sharing and Lead Selling

Oz Cash Loans has affiliations with multiple lending institutions. We designed an automated solution for Oz Cash Loans to streamline the determination of the appropriate lender for each lead.

  • bulletIntegration Expansion:
    Established integration pathways with a range of lead partners, facilitating the sale of leads to these entities.
  • bulletSequential Selling Algorithm Innovation:
    Crafted a novel Sequential Selling Algorithm which enabled the firm to automate the lead-sharing and selling process by directing leads to partners who exhibited a higher propensity for accepting leads and providing optimal rates per lead.
  • bulletIncorporation of Validation Measures:
    Instituted a series of built-in checks and validations which considered factors like the customer's CIBIL score, employment status (part-time or full-time), age, profession, and more. These factors were utilized to ascertain which lender was most inclined to accept the lead when shared.
  • bulletAutomated Redirection upon Rejection:
    The system was programmed to automatically redirect its attention to the subsequent partner if the initial one declined the lead.
  • bulletEnhanced Administrative Control:
    Additional features were introduced to empower Oz Cash Loans with greater administrative control. This encompassed the capability to establish or modify the priority sequence, as well as the flexibility to temporarily or permanently omit or exclude a partner from consideration.
  • bulletSeamless Partner Interaction:
    Once a partner greenlit a lead, a unique link was generated. This link was then shared with the customer. Upon clicking the link, the customer was seamlessly redirected to a pre-filled form situated on the partner’s portal.
Integrations to quickly locate and disseminate verified information
  • bulletAnalyzing customer data
    Credit Sense is a platform that enables consumers to share their data and connect with services faster safely and easily.
    • bulletIntegrated seamlessly with Credit Sense, enabling the retrieval of the loan applicants' most recent 90-day bank statements.
    • bulletThe statements were flexible, encompassing both concise summaries and comprehensive analyzed reports. In the case of Oz Cash Loans, a streamlined report-sharing process was established.
    • bulletEngineered an algorithm to discern and route specific leads to Credit Sense, optimizing cost-effectiveness for the firm.
  • bullet Lead sharing
    • bulletDevised and fine-tuned a system for sharing leads with Lead Market, facilitating their sale within the open market.
    • bulletDesigned a scalable system to account for expansion in lead sharing needs.
  • bullet Identity verification
    Companies like GreenID help keep the necessary loan files complete in case of audits & help sell loans to debt management companies.
    • bulletSeamlessly integrated Salesforce with GreenID, enabling real-time identity verification using reputable government and independent data sources through the exchange of fundamental information.
    • bulletFacilitated cost savings for the firm by eliminating the necessity of storing customer data internally. Shared data remains accessible through GreenID, contributing to enhanced data security.
    • bulletStreamlined the identification process for loan applicants while circumventing the need for uploading numerous documents.
  • bullet Credit Bureau checks
    Dun & Bradstreet uses applicant’s payment history, outstanding balances, business transactions, and more to calculate a series of business credit scores and ratings.
    • bulletEstablished integration with Dun & Bradstreet to conduct credit bureau checks, aiding in the assessment of applicant reliability and financial stability.
    • bulletEmpowered Oz Cash Loans to autonomously generate credit ratings directly from within Salesforce, resulting in time and effort savings for subsequent transaction.
Mobile friendly pages
  • bulletDeveloped a mobile-responsive iteration of the loan application form, enhancing user experience.
  • bulletConstructed responsive layouts employing Lightning Web Components (LWC), ensuring graceful adaptation to diverse screen dimensions.
  • bulletHarnessed LWC's dynamic data binding features to capture and instantaneously validate user inputs, enhancing data accuracy.
  • bulletLeveraged platform events and push notifications for real-time user updates, facilitating timely communication.
  • bulletIncorporated comprehensive validation mechanisms to guarantee accuracy and completeness of information submitted by applicants.
Solution to expensive Salesforce storage
  • bulletSince Salesforce storage is quite expensive, company needed an easy and inexpensive solution to offload data (records) and files (photos etc.).
  • bulletDesigned a software using python to enable call to Salesforce, extraction of data from Salesforce and saving it on a local PC, which can later stored locally or on any other cloud server.
  • bulletEnsured indexing of data for easy pulling if need be, for audits, compliance or legal checks.
  • bulletSet up an automated cleaning system wherein data such as 3-years old SMS and emails were deleted from the server; process could be run when needed.
Outcome
  • tickLed to a seamless customer experience centered around consent-driven credit assessment and identity verification.
  • tickIncorporation of Salesforce Lightning Web Components (LWC) led to heightened productivity and effortless navigation through intricate data.
  • tickAchieved streamlined onboarding through reduced document requirements and prompt responses to information, ensuring a smooth process.
  • tickElevated team collaboration and communication by granting access to real-time information.
  • tickExpedited the lead distribution process.
  • tickProvided Oz Cash Loans with a refined and efficient means of optimizing their partnerships with lending entities.
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